Single AKB48 60th single [Hisashiburi no Lip Gloss] (2022/10/19)

Iwatate Saho, Shinozaki Ayana, Yamane Suzuha and Otake Hitomi are not included interesting
P.S. Oh... I see why
Hope to see MVs for all b-sides

With MV it is much more better I like HnL

 

The Mv is directed by TCM_Amazonist NINO.

And for the choregraphy, they are working again with GANMI
https://twitter.com/AKB48_staff/status/1567491273141161985

 

I know that, but they could've called them something else, like Vinyl Senbatsu and Digital Senbatsu.

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Since there's more than 50 images I'm going to post the solo shots in their threads.

https://www.oricon.co.jp/news/2248542/full/




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https://www.instagram.com/p/CiNX6R6v2wg

Spoiler: Sources

https://twitter.com/AKB48_staff/status/1567491273141161985
https://twitter.com/AKB48_staff/status/1567498323782959106

 

I understand what you're saying. But I'm not saying that every single push is directly linked to one's sales. I'd say that Mahopyon situation is only because they have big hopes for Maho and want her to be a core member (or something close to it) in not so long. It's far from being proportional to sales or something like that. As we were saying, if the pushes were directly related to the sales, Saho and Manaka would be selected and mid-row/almost front-liners.

Mahopyon's push is a combination of a bunch of factors: She's the D3 ace, indeniably the most popular among them + she does well on SNS (which is something whether some like it or not, lately's being a determinant criteria push-wise), being the 3rd new gen girl with the highest numbers (only behind Zukky and Erii) + this kinda relates with the previous factor but she's perfect to the young, 'dollish', SNS-like image that Erii has and it seems that the group's been trying to invest + in Moto Kare Desu she did well in sales, much better than all the D3 girls and also the 3rd highest among new gen girls. Only now she'd experienced a big drop on sales + she's not that young but also not old so this is the time to invest on her otherwise it'll be late.

You see? It's a combination of factors, not only depending on one or the other. But my comment "Lately my hope for her sales to increase is to wait for them putting her as the center of an A-side, like it happened to Erii." was really innocent, just a sentence from a wishful Maho oshi who wants his oshimen to sell higher and shine more and more. Didn't think I'd have to write this much because of that sentence
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Changing the subject a bit, look at how pretty are the dollish-ace duo. Their image really fit with each other. I'm loving this era.

 

Some trivias about the MV:
As soon as Erii learned she was going to be center, she immediatly knew it wasn't going to be dance oriented
It has been shot in Okinawa, in various places such as American village. The BBQ scenes were filmed at Sunset ressort Kanutan.
The dance scene were shot at Hotel Kagami beach. (logic since they dance on a mirror)
Bye they end, the girls are attending a fireworks. They are indeed counting 60 shoots. and here is a link to AKB48's60th single.
Still according to Erii, during the dance filming, the weather sudenly turned bad and there was quite some wind. But the director kept the footage. The weather influence isn't noticeable in the final movie.
Erii wants a maximum of person to watch the MV and see how good AKB48 is currently, so she can become a center that everyone can recognise.

There will be a full version on the DVD, and there will be a horizontal version soon on Youtube.
https://www.oricon.co.jp/news/2248542/full/

I really like the MV, it's been very long since AKB48 didn't provide such a full of freshness / youth type of movie.
It's very cute, very shiny. AKB48 does no mistake here.

 

The duos picked are really cute pair ups! I'm interested to see if they filmed any different footage for the regular MV (such as, I noticed the dance stage is actually quite long and I'm curious if they'll switch to the long edge as the front for the regular MV). Definitely agreeing with everyone how good it is to see a bright and fun MV.

 

Wow!!! Now THIS is what an AKB PV should be!

Loooove it! Makes me think of #sukinanda and Sustainable! A few of the PVs in the last 5 years that I think still gave the classic AKB feels.

The SNS vertical version is also a good idea to let everyone have some nice close-ups.

I wasn't feeling the song that much earlier, but now, I love it, thanks to the PV.

So now, my only gripe is Muto's exclusion from senbatsu. Like what the hell!?!?! Would have loved to see her here. And this is the 2nd Okinawa PV she could have been in

 

The MV is so cute! It’s so nice to see something fun and colorful from akb again. I still wish the single had been released a few months ago since it’s such a summery song, but I’m still happy with it overall!

 

Yukirin has posted a ‘behind’ video of the MV shooting:


if the video does not show watch the video here

 

I'm so happy to see Mogi tbh. I'm not even really a fan of hers, but since all her friends are senbatsu members I always felt a little bad for her, but so glad management hasn't forgotten her. She's also quite funny too.

The center is absolutely adorable lol. I forgot her name (I think its Erii, but could be wrong). The song is great. A little late for a summer song though, but that's ok I guess. I love the energy in this song though. Definitely reminds me of a really great concert song.

 

Huh they did the dance shot on cloudy thunderstorm setting? The MV looks so bright wouldn't have guessed.
Second confirmation from a clip of Rinrin's showroom:

if the video does not show watch the video here
Lots of thunder and lightning while dancing, also if cancelled, they wouldn't have any more time to re-shoot the dance scene since some members had been scheduled to go back.
The staffs were nervous it wouldn't work, thankfully it did!


Side note, I like the platform they're dancing on in the MV, so shiny and just feels nice too look at!

As expected of AKB, they can cover the "setsunai" (melancholy? bittersweet?) feeling of the song with their sparkling, happy visuals. I always like the gap

 

2nd Sales 5th Round (5th to 9th of September 2022)

Spoiler: Team A

72/72 (+00) Okada Nana (2nd Sales 1st Round SOLD OUT)
68/68 (+03) Honda Hitomi (2nd Sales 5th Round SOLD OUT)
52/66 (+04) Mukaichi Mion
60/60 (+04) Okabe Rin (2nd Sales 5th Round SOLD OUT)
18/48 (+04) Iwatate Saho
10/48 (+01) Chiba Erii
01/48 (+01) Fukuoka Seina
01/48 (+00) Yoshihashi Yuzuka
00/48 (+00) Komiyama Haruka
00/48 (+00) Nagano Serika
03/44 (+00) Shimizu Maria
00/36 (+00) Muto Orin
01/30 (+00) Takahashi Sayaka
01/24 (+00) Otake Hitomi
00/24 (+00) Ma Chia-Ling
00/12 (+00) Michieda Saki
00/12 (+00) Nakanishi Chiyori
00/12 (+00) Mitomo Mashiro
00/11 (+00) Saito Haruna

Spoiler: Team K

22/72 (+04) Yamauchi Mizuki
17/66 (+02) Onishi Momoka
20/60 (+06) Oda Erina
38/48 (+05) Mogi Shinobu
15/48 (+03) Taguchi Manaka
04/48 (+01) Muto Tomu
00/48 (+00) Yamane Suzuha
02/30 (+01) Takahashi Ayane
00/30 (+00) Hattori Yuna
00/24 (+00) Kobayashi Ran
00/24 (+00) Hama Sayuna
00/12 (+00) Ichikawa Manami
00/12 (+00) Uemi Sorano
00/12 (+00) Okuhara Hinako
00/12 (+00) Shimoguchi Hinana
00/12 (+00) Yamabe Ayu
00/12 (+00) Yumoto Ami

Spoiler: Team B

72/72 (+00) Kashiwagi Yuki (2nd Sales 3rd Round SOLD OUT)
72/72 (+00) Oguri Yui (2nd Sales 3rd Round SOLD OUT)
13/48 (+00) Sakaguchi Nagisa
05/48 (+03) Omori Maho
02/48 (+01) Inagaki Kaori
02/40 (+02) Hashimoto Haruna
02/36 (+00) Suzuki Kurumi
00/36 (+00) Ishiwata Sena
11/32 (+04) Asai Nanami
00/27 (+00) Shinozaki Ayana
00/24 (+00) Sato Minami
00/24 (+00) Tokunaga Remi
00/24 (+00) Fujizono Rei
00/24 (+00) Hidaritomo Ayaka
00/24 (+00) Yamada Kyoka
00/12 (+00) Kitazawa Saki
00/12 (+00) Hirano Hikaru
00/12 (+00) Nagano Megumi

Spoiler: Team 4

72/72 (+00) Murayama Yuiri (2nd Sales 1st Round SOLD OUT)
64/66 (+03) Kuranoo Narumi
12/48 (+06) Shitao Miu
03/48 (+00) Taniguchi Megu
02/48 (+00) Nagatomo Ayami
00/48 (+00) Yoshikawa Nanase
00/40 (+00) Sasaki Yukari
00/36 (+00) Gyoten Yurina
02/36 (+01) Tada Kyoka
00/30 (+00) Sakagawa Hiyuka
01/24 (+00) Omori Miyuu
00/24 (+00) Utada Hatsuka
00/24 (+00) Okada Rina
00/24 (+00) Kawahara Misaki
00/12 (+00) Kurosu Haruka
00/12 (+00) Sato Kiara
00/12 (+00) Takaoka Kaoru
00/12 (+00) Yoshida Karen

Spoiler: Kenkyuusei

00/24 (+00) Ota Yuki
00/24 (+00) Kohama Kokone
00/24 (+00) Sato Airi
00/24 (+00) Hashimoto Eriko
00/24 (+00) Hirata Yuki
00/24 (+00) Hotei Moka
00/24 (+00) Masai Mayuu
00/24 (+00) Mizushima Miyuu
00/24 (+00) Yamazaki Sora
00/23 (+00) Hatakeyama Nozomi
00/24 (+00) Hasegawa Niina

Total: 740/2,823 [26.21% of all tickets sold*]
Team A: 287/759 [37.81%*]
Team K: 118/570 [20.70%*]
Team B: 179/615 [29.11%*]
Team 4: 156/616 [25.32%*]
Kenkyuusei: 000/239 [00.00%*]

Comparison with 59th Single (2nd Sales 4th Round)
Total: 523/2,414 [21.67% of all tickets sold out] +4.54%

I compared with 4th Round as I have no stats available for 5th Round.

*Note 1: The percentage of tickets sold is based solely on sold-out slots. The actual number is probably higher but inaccessible to the public.
*Note 2: Team 8 are listed as part of their kennin teams because this is how they are listed on the AKB48 website.

 

More behind the scenes, this time from NaruTao channel on youtube:

if the video does not show watch the video here

 

Omg the dance outfits are so pretty!

 

Footage from 17ken show showing MV making of 60th Single, Hisashiburi no Lipgloss, focusing on Aichan


She got homework from the show to get 2-shots with all the senpais on the MV.

And she got'em all in the end, Rinrin being the last.

She participated in CD Jacket photoshoot: (leak? no one explicitly showed the cover photoshoot session so far until this)


You can see it for free here :
go to 30:38 of the video in the link below :
https://nicochannel.jp/akb48-17ken/video/smZ4E3E5my7j64jzuedz29LF

 

I saw a discussion that American songs these days had less verses so the song turned shorter. This was the influence of the streaming/SNS. Short song can be streamed more times and is more SNS friendly.

The basic-est pop song structure has been
Intro - verse - prechorus - chorus - verse - prechorus - chorus - bridge - chorus - outro
To make it short, the bridge and the 3rd chorus often are cut. This makes a more common structure of American songs these days go
Intro - verse - prechorus - chorus - verse - prechous - chorus - outro
(In comparison, J-pop song may be cut short for TV show in a different way, the second verse, prechorus and chorus are cut thus, the TV show song structure may go
Intro - verse - prechorus - chorus - bridge - chorus - outro)

Contrary, this new AKB48's song, seemingly meant to be SNS friendly, has changed for the longer with more verses.


What's your thought on the structure/length of this song?

 

For me, even though this single is meant to go well in SNS with the SNS-ver. PV and the SNS-doll center, the song itself is not so SNS-like imo, even structure-wise like you said. Moto Kare Desu seems actually more SNS friendly than Hisarippu, specially because of the NANI NANI DAKARA DAKARA DAKARA spred in the song and the U-U-U parts, which I can't tell exactly what it is structure-wise. Hook maybe? I don't know, but Hisarippu is an orthodox one even in the structure, which is the same from other traditional idol songs, even though is a SNS friendly one.

Maybe after all the producers don't bother changing the structure of the songs just to make them more appealing to SNS and their users, and I honestly prefer it like that God forbid that AKB releases an 3 minute or less A-side.

 

Is it me or are the clicks are going stronger than the last MVs?

 

Myao-senpai reactions to the MV : "Kawaii", "AKB-like", "sugoi" "Ponyshu?"

if the video does not show watch the video here

Interesting point she said is that she feels time has changed because AKB48 used to always use heels on their MV costumes, and now they use sneakers/flat-bottom shoes.
I checked, it has been the case since Sustainable in 2019. Before that they indeed used heels a lot.

seems so, they are still trending #19 in japan at the moment I see this.

I wonder if they'll still release the normal version?