Yeah, Keya's singles reached more the general public than Nogi's ones. But I still think Nogi's more powerful and marketable to the gp. You see Nogizaka members in lot of popular and famous commercials in Japan, they're everywhere. They're in lot of tv shows and current and graduated members are well known and seen everywhere in movies, dramas, theaters, commercials etc. Keya seems less marketable from that pov and it seems they had a strong momentum but they're currently struggling and losing it, while AKB and Nogizaka groups did the opposite: they needed some years to reach the peak.