Single AKB48 58th (Ne mo Ha mo Rumor) [2021/09/29)

I was gonna write a long post but Mana and Reveen said pretty much everything i wanted to say. Personally i consider the promotion of this single very good and they did everything they could, it's just a case of too little too late.
I'd just add that i think Reveen was to kind, let's be honest, 16th, D3 and the last Team 8 batch completely bombed. The question is, who should be blamed? The girls or management?
Honestly, if you let girls like Suzuki Yuka and Shiobara join your group then you can't complain they are not making the group more popular.

 

Regarding the sales comparison, how much has the pandemic affect Sakamichi group sales?

Also the full Tiktok stream:

if the video does not show watch the video here

so that's why we never had full version dance, even on MV.
It didn't exist. Guess the covid incident pushed things back.

The 2nd half is great, many new moves, I can't stop looping it for a while haha

 

Nogizaka46 sold 400k on the first day.

 

how is that compared to their previous and pre-covid sales? Sorry for the trouble, I'm not following sakamichi sales recently.

 

50% decline from 1m to 500k. It should be noted that most of the top members dont do individual handshakes offline or online

 

Not many things impact the sales nowadays. The number of members in senbatsu, the center, etc... they rarely influence anything. The sales are almost wota-driven, hence why they've been stable for years.

Still, one does wonder why they went all out in the production of singles like Kibouteki Refrain (11 songs, 6 PVs) when they were churning out 4 or 5 releases a year, and now that they come back after a year and a half... they give us crumbs? Wasn't this the moment to come with a bazillion new things? They announced the single back in May and then spent all these months focused on one song and dance only? Sorry, no.

Also, can AkiP and Company stop using trumpets/sax/brass section in the songs already? I swear to god there are more sounds in Garage Band!

 

Day 2: 5,413

Spoiler

[hide]And overtaken by Nogi SKE48[/hide]

https://www.oricon.co.jp/rank/js/d/2021-09-29/

 

the defeat is for their own good*


*provided management learnt from this and slap themselves out of their 'comfort zone'.

For years (i bet for at least five years), AKB has been in coma state. Worse is that, the management ignore the fact because they still have their pseudo-relevance and pseudo-sucess. They still sell even without any effort. In fact, they only increase their HS slots to cover up. They are never in the 'lows'. Almost, but they have their pseudo-success and it prevents them from making an effort.

A real kick on the management's butt (this time) can do good and it can also set up some plot and theme for the group, moving ahead.

Also, it's time for us to realize that management putting an effort to something is a huge steps from their complacency... but it's not enough. the idol scene has been oversaturated. most idols (if not their management) put efforts. so what differrentiates? effort should be common sense, and the management needs to realize even this is not enough

 

402,477 copies so far according to Billboard
https://www.billboard-japan.com/d_news/detail/104461/2

 

It has an interesting long interview with the choreographer.
https://friday.kodansha.co.jp/article/207323

 

CBC radio Chuumori cover

if the video does not show watch the video here

 

Not denying that management must do something but is everyone had realized that AKB48 actually is so old which that factor becoming the major obstacles for them? They debuted ages ago. Not only they had lost the original members, they also had lost the members which used to be the next generation and lost the members which used to be the next generation after the next generation. Even the current front members like Yuiyui had become AKB48 members for 7 years and Zukky for 5 years already.

 

maybe management really thought the dance would be like a trend or viral moment for AKB...which is something a lot of groups crave for to get attention these days. It's not like AKB has a Hashimoto Kanna on their team.

 

Then, you can always look up Billboard Japan's number, which is 40x,xxx something. Not that big of different. And, hasn't Oricon's new system been in place for some years now?

Old brand may rebrand to extend its life. But, DH has chosen to die not trying.

DH hired a noob choreographer wishing he could make viral dance? DH could not be that stupid, right? If they were serious about viral dance, they should have hired someone who has made viral dance such as, Kiel Tutin (NiziU's Make You Happy) or Lia Kim (Twice's TT).

 

We must recognize that it is old brand before trying to rebrand because that is the major obstacles. By understanding this we can understand that AKB48 will need extra work and similar effort will have lower outcome in compare with younger, fresher group.

Even rebrand can have two connotations. First referring to rebranding of not so popular brand. Second referring to rebranding of used to be popular brand. Some might see AKB48 as the former although AKB48 is the later.

 

i think the sales are quite good for their current situation and condition.

i agree with the one that said it's about branding. the 46 group has a better branding right now thus being more popular than 48 group now.

48 group needs a new strategy to make their brand popular and on demand again.. because i think right now the one following 48 group is their long time fans, they need to pull the general public and gaining new fans as well..

looking at the result now i'm quite satisfied, i think this kinda result is also needed for the management to "wake up" somehow, get out of their comfort zone, and change their strategy. I just hope the girls doesn't get affected by the sales so much, especially naachan the center, it's definitely not her or the girls fault

 

Do you know what is the worst thing? AKB48 dropped significantly in sales, lost the race with Sakamichi, humiliated, defeated. But no one noticed this... No hate, no haters, no ridicule, no bullying. People have forgotten about them...
I prefer to see on girlschannel topics about how AKB is Owakon and why all girls in 48G are ugly, not the silence!

 

YuuNaMogiOn version at 19h00 JST

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And yet, everyone including the pro dancers are agreeing it is a difficult choregraphy. Not bad for an debuting choregrapher isn't it ?

Who ever said the idea was to create a viral dance ? when it is clear that the real goal is to show that the girls can go out of their comfort zone.
A choreo is also a part of a song identity. Then, just by watching a few second without sound, you can say "hey it is xxxx song"

AKB48 produced 2 viral concept and people complained it was too easy. Now they do a hell of a dance and people complain it is not viral ? go figure .....
You wanted a duck dance ?
I bet if they do a samba dance, there will be some "oh no it is not a waltz", if they do a waltz there will be some "oh no it is not a march" .... and so on.
The efforts are here right under their eyes, and pople still argue that AKB48 is lazy
So pople like to complain for complaining.

Most forum users here knew this was coming, it's been said many times that AKB48 alone would sale around 300k on 1st day and it's what happened. Not even need to try to use the desactivated search function, just go back the 1st page.
Let's not pretend being surprised.

EDIT:
And for your information, the said "Noob" teaches in a nationaly ranked dancing school, not a random act lost in a far deep valley.
Because you know nothing about him doesn't make an incompetent.
Respect !